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We live in a social world with billions of people using Social Networks such as Facebook, Twitter and Instagram on a daily basis. Our research delves into the ways that people engage with posts, particularly entertainment posts, so that our technology scientists can determine the best possible way to engage fans on social media.

Even with all of the excitement around social media, statistics show that people respond and engage with email more than they do on social media. For this reason, we still consistently look for ways to engage fans of entertainment via email platforms.

Not surprisingly, text messaging is an extremely effective method for engaging with fans, especially those who have opted in to hear more about your products and services. Plus, these fans are far more likely to forward a text that to share a post.


In entertainment, it’s all about ticket sales. That is why we spend a lot of time researching, developing, and partnering with strategic companies who can help us sell tickets more efficiently, and track the sales of those tickets with greater accuracy.

Subscription platforms such as Netflix and HULU are steadily growing in popularity. But it’s not enough to get your movie or television program listed, you must find new ways of getting your film watched by the masses. We focus a great deal of time and energy on this.

Even with the popularity of the various methods used to communicate via technology, in-person events carry a great deal of prestige with fans and customers. For this reason, we focus brain power on the event space.


Five major traits underlie personality, according to psychologists. They are introversion/extroversion, openness, conscientiousness, extroversion, agreeableness and neuroticism. What makes you who you are as a person? Understanding the traits of current and potential fans and customers can help us build more effective messaging.

Personality is a set of individual differences that are affected by the development of an individual: values, attitudes, personal memories, social relationships, habits, and skills. It is like the pages of the book that make you who you are. We have learned that different projects appeal to different personality types in different ways.

The Myers–Briggs Type Indicator (MBTI) is an introspective self-report questionnaire designed to indicate psychological preferences in how people perceive the world around them and make decisions. We design our messages and posts based on a few of these factors.